How Does Web Marketing Help Your Business?

At flyte we have a model called Holistic Web Marketing; it's a way of explaining how Web marketing helps improve your online visibility, drive qualified leads to your Web site, and convert that traffic into business. There are four pieces:

• Attraction: How do you drive qualified traffic to your site?
• Retention: How do you keep the lines of communication open after they leave your site?
• Conversion: How do you get them to make a buying decision or move further down the sales cycle?
• Measurement: How do measure your site's effectiveness and whether your Web campaigns are working?

We recently created a cheat sheet around Holistic Web Marketing that you might find helpful. You can download the PDF of What Is Holistic Web Marketing? here.

 

Rich Brooks
Web Marketing for Small Business

Web Developer Appreciation Day Take II

I came into the office this morning to be greeted by a box of chocolates from Jeff and Jennifer from SelectDwelling for the recent Web site flyte designed and built for them.

As a "you're welcome!" I offer a link to your Web site (see above.)

Best of luck with your business of helping home owners and long-term renters connect in southwest Florida!

Rich Brooks
Will Link for Chocolate

Long-Term Florida Home Rentals: SelectDwelling

flyte has just redesigned and re-engineered a website for SelectDwelling, who offer affordable residential listings for homeowners in SouthWest Florida seeking long-term renters. 

In three easy steps, owners can list their properties, provide a detailed description, select from a list of amenities and upload up to 12 photos along with a link to Google Maps.

Flyte programmed a simple-to-use admin that allows multiple levels of user access: owners can list and maintain multiple properties and manage their inquiries, SelectDwelling can administer the entire site and edit/confirm listings while site visitors can search for properties multiple ways.

Visitors search for long-term rentals by clicking on city names on the home page map, typing in specific cities, or by clicking links for popular towns.  While searching for properties by city, site visitors can refine their search by number of bedrooms, rates and specific amenities. 

Recent posts from their blog automatically populate the home page, providing fresh content with no extra work for SelectDwelling. The SelectDwelling blog offers relevant information on various Southwest Florida towns and activities year round.

Apart from being a great resource for home owners looking to enter the property rental market, the site is a veritable goldmine of information for Southwest Florida, offering travel guides and a calendar of events.

If you're looking to rent your home, or looking for a long-term rental in Southwest Florida, be sure to give SelectDwelling a visit.

Cybele Brooks
Project Manager

Avoiding Twitter Phishing Scams: Don't Click On That Link

There's a popular new phishing technique on Twitter that a lot of people are falling for.

Someone you follow on Twitter--maybe even someone you trust--sends you a DM (direct message) that encourages you to click on a link. Some of the come-ons I've seen include:

• Is this you? [bogus link]
• I just found out my iq from [bogus link]
• I made $426.23 online today with [bogus link]
• I make money online with google. i learned how here [bogus link]
• I've got pictures of @therichbrooks naked. Check them out here: [bogus link]

It's amazing how many people fall for that last one.

The reason why spammers are sending these phishing attempts via DM is so that the account owner is less likely to see them until too many of them have gone out through their account.

If someone on Twitter DMs you with something that seems phishy, don't click on it. Instead, DM that person back and ask if they meant to send that last DM. I often just send a message:

I think ur acct may have been hacked; u should change ur pw.

Because that's how I roll.

Only you can prevent phishing scams!

Rich Brooks
Something's Phishy

Social Media for Business: Setting Goals and Measuring Results

One of the problems with social media right now is the lemming effect: everyone's jumping in because everyone's jumping in. Unfortunately, few businesses seem to have a real strategy or know how to measure the effectiveness of their time spent on the social web.

Which makes the upcoming Social Media Breakfast here in Maine all the more timely. I'll be presenting, along with Monica Wright of Vont and Calvin Gilbert of Goodwill of Northern New England on the topic of Setting Goals and Measuring Social Media Results.

I'll be leading off, talking about how to integrate social media tactics into an overall strategy that helps you achieve your business goals. Monica will talk about how to measure your results from social media, and Calvin will be providing real world data from his experience using social media for Goodwill NNE.

Tickets are only $6.11, seats are limited, and breakfast is included. So what are you waiting for?

Date: Friday, 11/20/2009
Place: MPX, 2275 Congress St., Portland, ME (map & directions)
Time: 7:30am - 10:00am

Rich Brooks
Social Media Strategist