Calls to Action: Are You Doing Enough to Make the Sale?

This morning I'm sending out the latest issue of our free email newsletter, Honey Roasted Peanuts. I really gotta change that name. Unfortunately, I'm having a brain cramp on what to call it. I circulated some possibilities to friends and co-workers, but no one gave the same answer.

I really like "What Works Online," but we're calling the blog that. Online Success, Net Profits, Web Strategies...

I want something clean, clear, and not too-clever. I really like the name of this marketing newsletter I receive, "More Clients." It's great. Tells you exactly what to expect.

Anyway, this month's newsletter is about calls to action. How spending money on search engine optimization and pay-per-click advertising is a waste unless you can convert those visitors. It's got some good tips on writing calls to action as well.

It was fun writing it; I got to revisit some fond childhood memories with the Choose Your Own Adventure books. Remember those? The site I found is great; even has the covers, which I completely remember from when I was a fourth grader.

Rich Brooks
Action Caller