Dr. Robert Brooks, Resilience & Keyword Tracker

My dad--Dr. Robert Brooks, who's also a client--was up this weekend with my Mom--who's not a client--to visit their grandchildren.

My dad is a well-known speaker on many subjects, especially resilience. He even wrote a book with Dr. Sam Goldstein called, "Raising Resilient Children," and a few similar books have followed. (If you want to find out if Dr. Brooks will be speaking near you he has all of his upcoming talks posted plus a zip-code finder on his site.)

As often is the case, our conversation turned to business and the Web, and I showed him my blog, how the stats work, etc. I also showed him the Keyword Tracker tool I blogged about the other day and how I could determine whether I was going up or down in Google's rankings.

He got curious about this and we looked to find out how he ranked for "Robert Brooks" at Google. He used to come up after the ex-Packer's star of the same name, but now beats him out (number 1 vs. number 2.) Judging by the size of Robert Brooks the football player maybe we should keep this on the QT.

Then we looked at how he ranked on "resilience" and "resilience speaker." For the latter he was number 1. However, for "resilience" he doesn't come up at all, as far as we could tell. Even Keyword Tracker, set to it's deepest search, couldn't pull him up. Strange.

I think we'll make some minor changes to his Web site and perhaps blogging about Dr. Robert Brooks and resilience will make some impact. We'll have to wait and see. However, now we're tracking this, so we'll be able to know for sure.

Rich Brooks
Web Design from Portland, Maine

Comments

[Lance Schneider]

I think this is a very interesting topic. I am trying to do the same with my name. I am trying to make Lance Schneider synonymous with e-business or e-marketing knowledge and education. I started Googling and MSN'ing myself about a year ago and I was nowhere to be found. The only Lance Schneider that came up was a high school football coach. Funny how the football players and coaches are coming up first... Anyway, after buying my name as a URL, www.lanceschneider.com and beginning to write many articles for different blogs, I started coming up on top for my name. Maybe your dad can try buying www.robertbrooksresilience. This may help too.