Today we're sending out a new issue of our email newsletter newly re-christened "flyte log." This month's feature article is "5 Reasons a Blog is Better Than an Email Newsletter...and 3 Reasons It's Not."
I actually wrote this article before I read the post "RSS Vs. Email: Its a Stupid Debate" at Marketing Slave. Hopefully blogger Priya Shah will forgive me my title, since in the end I come to the same conclusion she does...blogs and email marketing work best together.
One of the big plusses for blogs right now is that email newsletters often run into impenatrible spam filters. Bloggers often cite this as a reason why blogs rule.
However, we're already seeing instances of comment spam and trackback spam; now there are complaints about "blog and ping" scenarios which T.L. Pakii Pierce explains in How to Blog for Fun and Profit better than I ever could in his original post and in his follow up. He also cites some other instances of blog spam. With spam comes the spam filter. How this may affect the future of blogs is still up in the air.
Wherever there's opportunity, there will inevitably be opportunists.
Blogs are not a replacement (at this time) for email newsletters or Web sites. The more marketing sticks you have in the fire, the more opportunity you have for some toasty marshmellows.
You can read the entire "blogs vs. email" newsletter online here. You can subscribe to the newsletter from our home page or right here:
Caveat: by signing up for the free email newsletter you will also be receiving our free report "10 Questions to Ask Before Setting Up a Web Site." Hope that's not a problem.
Heh, I forgive you, Rich :-) It's nice to see that so many people agree with this viewpoint.
Posted by: Priya Shah | May 18, 2005 at 01:03 PM