Use Google Analytics to Better Understand Your Site Traffic

One of the big reasons you want a traffic reporting system like Google Analytics is to better understand where your Web site traffic is coming from.

Google Analytics breaks down your traffic into 3 categories:

• Direct Traffic: these are the people who typed in your URL into the address bar, bookmarked your site earlier, or followed a link from an email.
• Referral Traffic: this traffic arrives when someone is at another Web site and clicks on a link to your site.
• Search Engine Traffic: these people found you via a search at Google, Yahoo or another search engine.

In addition, you can also see which search terms people used to find your site under the Keywords tab.

It all makes more sense with visuals, so I've created the video below and posted it to YouTube under the title: Google Analytics: Where Does Your Traffic Come From?

Want more Google Analytics goodness? Check out these other videos and don't forget to subscribe to our blog!

• Track Visitor Behavior Using Google Analytics
• Use Google Analytics to Better Understand Your Site Traffic
• Get Better Traffic Reports with Google Analytic Filters
• Google Analytics Dashboard: The How-to Video

Rich Brooks
I'm Just Like Cross Town Traffic