At flyte we have a model called Holistic Web Marketing; it's a way of explaining how Web marketing helps improve your online visibility, drive qualified leads to your Web site, and convert that traffic into business. There are four pieces:
- Attraction: How do you drive qualified traffic to your site?
- Retention: How do you keep the lines of communication open after they leave your site?
- Conversion: How do you get them to make a buying decision or move further down the sales cycle?
- Measurement: How do measure your site's effectiveness and whether your Web campaigns are working?
We recently created a cheat sheet around Holistic Web Marketing that you might find helpful. You can download the PDF of What Is Holistic Web Marketing? here.
Great article and thank you for the PDF!
Posted by: Jennifer Rai | November 19, 2009 at 11:24 AM